Tharindu The Innovator

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Innovation as a Business Stratergy

Almost all the people have an idea to start-up their own business.But do they execute their idea ? No,though the people have entrepreneurial and innovative ideas they are afraid of executing them.They are afraid of failures. Sometimes the "Failure" is the key towards success. Out of them some have started up their own businesses.But the success of a business depends on various factors.Out of them successful exploitation of new ideas is crucial to a business to improve its processes, to provide improved products and services to the market,to increase efficiency and most importantly to improve its profitability Marketplaces - whether local,regional,national or global -are becoming highly competitive.Competition has increased as a result of wider access to access to new technologies and increased trading and knowledge-sharing opportunities offered by the internet. It is important to be clear about the difference between invention and the innovation .Invention is a new i

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